Traffic has shrunk from its heyday, but Flickr says it has more than 75 million registered photographers and more than 100 million unique users who post tens of billions of photos. Overshadowed in the smartphone era by the rise of Facebook and Instagram, Flickr suffered defections to rival services but held onto a core loyal following of shutterbugs despite product and policy misses and the hacks of Yahoo, as well as encroaching competition from Google and other massive photo services. Friendships were forged on Flickr as people shared photographs and others commented on them. The mostly free Flickr was founded in 2004 and played a central role in the cultural and social life of the Internet.
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Earlier this month, Oath sold Polyvore, the e-commerce company it acquired under Yahoo CEO Marissa Mayer. Oath has started to weed out some of its assets after merging AOL and Yahoo. The surprise deal ends months of uncertainty for Flickr, whose fate had been up in the air since last year when Yahoo was bought by Verizon for $4.5 billion and joined with AOL in Verizon’s Oath subsidiary. “Flickr has survived through thick-and-thin and is core to the entire fabric of the Internet.” It’s a fantastic product and a beloved brand, supplying tens of billions of photos to hundreds of millions of people around the world,” MacAskill said.
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“Flickr is an amazing community, full of some of the world's most passionate photographers. He declined to disclose the terms of the deal, which closed this week.
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SmugMug, an independent, family-run company, will maintain Flickr as a standalone community of amateur and professional photographers and give the long neglected service the focus and resources it deserves, MacAskill said in an exclusive interview. SmugMug CEO Don MacAskill told USA TODAY he's committed to breathing new life into the faded social networking pioneer, which hosted photos and lively interactions long before it became trendy.
SAN FRANCISCO - Flickr has been snapped up by Silicon Valley photo-sharing and storage company SmugMug, USA TODAY has learned.
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